Naexas Asia Watching

Experts in Asia Trademark Watching

12 Asian countries

Naexas Asia Watching covers Japan, Korea, China, Taiwan, Hong Kong, Macao, Malaysia, Singapore, Indonesia, Philippines, Thailand, Vietnam.

ONLINE WATCHING PLATFORM

Naexas Asia Watching is accessible through a user-friendly, browser-based online platform which provides useful evaluation tools and helps you to efficiently manage the revealed marks with ease.

LOCAL LANGUAGE SYSTEM

Naexas Asia Watching reveals visual similarities between local characters, such as simplified and traditional Chinese characters, Japanese Kanji, etc. Naexas Asia Watching also reveals tonal similarities based on both Latin phonetics.and phonetic rules of the local languages in Asian jurisdictions.

TRANSLITERATION ANALYSIS

Naexas Asia Watching appraises the strength or weakness of local language transliterations in conjunction with their original Latin marks, revealing vulnerabilities missed by other watching systems.

LOCAL SIMILARITY CODES

Naexas Asia Watching uses local similarity codes to reveal not only marks in the watched Nice Classes, but also in all related cross-classes which are relevant based on the local similarity code systems.

FILTERING BY
RISK AND SIMILARITY

Naexas Asia Watching saves you time reviewing watch reports by filtering the revealed marks according to degree of tonal, visual and conceptual similarity to the watched mark or by chances of successful opposition.

identifying grounds of opposition

Naexas Asia Watching tells you which of your trademarks may serve as a basis for filing an opposition against a revealed trademark.

REVEALING COUNTERFEITS

Naexas Asia Watching informs you of new applications and publications that are similar to your watched trademark and identifies applicants who might have engaged in the manufacturing of counterfeits.

Introduction

We provide online and offline trademark watching services specializing in East- South-East Asia. With a focus on local languages, scripts and similarity code systems of East Asia, our watching reports inform you of trademarks in Latin alphabet characters, their transliterations and translations into Chinese, Japanese Kana, Korean Hangul and any other characters of your target region. In addition to publications, we reveal pending applications to allow for effective and cost-efficient pre-emptive legal remedies, months earlier than other watching services. Our automated evaluations zoom in on revealed marks that pose the highest risks to your brand and help you to save time and substantially reduce legal costs.

Introduction

Global Watching Services

We provide a Global Watching service that covers the largest possible number of jurisdictions worldwide and provides timely reports to keep clients up to date with our findings. This facilitates efficient enforcement of trademark rights in many parts of the world. However, Global Watching is based on Latin phonetics and Nice-Classification, which do not apply in many jurisdictions throughout Asia. In essence, Watching Asia through the lens of Global Watching is like trying to measure distance in litres, which is something to consider, especially when 50% of conventional Global Watching occurs in Asian markets.Therefore, we supplement Global Watching with Asia Watching mechanisms that are more applicable to Far-Eastern markets.

Global Watching Services

Naexas Asia Watching Services

Naexas Asia Watching services can deliver results where Global Watching falls short. Our system is unique in its comprehension of the phonetic scope of Asian languages, and works to reveal both tonal and visual similarities between Asian scripts. It successfully exposes conflicts between trademarks covering/accross different Nice-Classes by operating within local similarity-code systems. Our Watch Reports provide clients with risk evaluations accompanied by English translations.